January 9, 2024

Coachpreneurs: Cultivating a Coaching Mindset for Success


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I’m an executive coach and accomplished business consultant who brings experience as a two-time start-up Chief Operating Officer, small business and entrepreneurial expert, and coach to my work. Learn more about me here!

Meet Brandi Keiser

As a new coach stepping into the entrepreneurial arena, your mindset isn’t just a part of the game; it is the game. The difference between those who just dream and those who do isn’t only about the actions they take to achieve their goals—it’s the thought that precedes them. To build a successful coaching business, you need to cultivate a mindset that embraces possibility, resilience, and adaptability. 

  1. Embrace Possibility

Remember when you first dreamt of becoming a coach? That vision was born out of the realm of possibility. It’s essential to reignite that sense of potential every day. The mindset of possibility is what turns challenges into opportunities and setbacks into comebacks. But how do you do that?

  • Start by reaffirming your purpose. Why did you choose coaching? Anchor your daily actions in that purpose.
  • Visualize success not as a distant dream but as an imminent reality. This isn’t just feel-good advice; it’s about training your brain to expect success.
  • When faced with a decision, ask yourself, “What would I choose if I believed that anything was possible?” Let that guide your actions.
  1. Build Resilience

The path of an entrepreneur is strewn with obstacles. A resilient mindset sees these not as stumbling blocks but as stepping stones. Building resilience is like building muscle. It requires consistent effort and the right nutrition—in this case, exertion and nourishment that is both mental and emotional.

  • Cultivate a learning orientation. Every “failure” is feedback. What can it teach you?
  • Practice self-compassion. Speak to yourself like you would a dear friend—encouragingly, kindly, supportively.
  • Develop a support network of fellow coaches and mentors. Their guidance and encouragement can be your emotional scaffolding on tough days.
  1. Stay Adaptable

In the wake of pandemics, natural disasters, surges of political unrest, and global crises, one after another, recent times have taught us that change is the only constant. As a coach, your ability to adapt is crucial. This doesn’t mean losing sight of your goals. It means being flexible in how you achieve them.

  • Keep your coaching methods fluid. Be open to new techniques, technologies, and tools that can enhance your practice.
  • Listen to your clients. Their evolving needs will guide you to stay relevant and impactful.
  • Embrace the mindset of experimentation. Try new approaches and be willing to pivot when something isn’t working.

Cultivating a coaching mindset for success isn’t a one-off task—it’s a daily practice. It’s about aligning your thoughts with your ambitions and allowing that alignment to direct your actions. As you step forward into the entrepreneurial journey of coaching, let your mindset be the compass that guides you to your north star—your vision of success.

Remember, the landscape of coaching is as dynamic as it is rewarding, and your mindset is the lens through which you’ll navigate it. So, adjust that lens to see a sharper image of the world of opportunity that awaits you.

All my best and more,


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