January 5, 2024

Building Your Personal Brand: A Roadmap to Success in the Coaching Business


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I’m an executive coach and accomplished business consultant who brings experience as a two-time start-up Chief Operating Officer, small business and entrepreneurial expert, and coach to my work. Learn more about me here!

Meet Brandi Keiser

Hello there, goal getter! If you’re reading this, you’re likely on the cusp of an exciting journey: launching your own coaching business. As you embark on this path to help others reach their full potential, there’s one crucial factor that can set you apart from the crowd: building your personal brand.

I’m your guide to crafting a compelling personal brand that resonates with your future coaching clients. This topic is important to me because I struggled when I was leaving my corporate identity of 20+ years and needed to recreate and relaunch my personal brand in the marketplace to attract my ideal clients.  Below are some invaluable insights on how to build your personal brand as you prepare to make a mark in the coaching world…as learned by yours truly.  (See? I’ve already done the hard work and am here to pave the path and make the journey smoother for you.)

1. Define Your Niche and Expertise

The foundation of any personal brand is a deep understanding of your niche and expertise. Ask yourself:

– What is my coaching specialization?

– What unique knowledge and skills do I bring to the table?

– Who are my ideal coaching clients, and what challenges do they face?

Understanding your niche and expertise will help you tailor your brand message to attract the right audience.

2. Craft Your Unique Value Proposition

Your Unique Value Proposition (UVP) is the heart of your personal brand. It’s the promise you make to your future coaching clients. It should be clear, concise, and compelling. Consider these elements:

– What specific results can clients expect from working with you?

– How does your coaching style differ from others in your niche?

– Why should clients choose you over your competitors?

Your UVP should answer these questions and leave a lasting impression.

3. Leverage the Power of Social Media

In today’s digital age, social media is your best friend for brand building. Choose platforms where your target audience is active and create a consistent presence. Share valuable content, engage with your audience, and showcase your expertise. Remember, authenticity is key on social media. Be yourself, and let your passion for coaching shine through. (Are we friends on the Gram yet??)

4. Content Creation: Educate and Inspire

If your goal is to become a content creator and potentially sell digital courses, focus on creating content that educates and inspires. Share your knowledge through blog posts, videos, podcasts, and webinars. Address the pain points or desires of your target audience and offer solutions and frameworks. Consistent, high-quality content will establish you as an authority in your field.

5. Build Meaningful Relationships

Building a personal brand is not just about self-promotion; it’s about building relationships. Connect with your audience on a personal level. Respond to comments and messages, and genuinely care about their progress. The trust and loyalty you cultivate will be invaluable as you launch your coaching business.

6. Understand Your Clients’ Needs

To tailor your personal brand effectively, you must understand what’s important to your future coaching clients. Conduct surveys, interviews, or market research to uncover their pain points, desires, and goals. This insight will help you create content and messaging that resonates deeply with them.

7. Consistency is Key

Consistency is the secret sauce of successful personal branding. Ensure that your brand message, visual identity, and content align across all platforms. Consistency breeds familiarity and trust, which are essential in attracting and retaining clients. For example, what color palette best reflects the mood or vibe of your brand? How do you want your visual brand to reflect your identity?

8. Embrace Your Journey

Finally, remember that building a personal brand takes time. Embrace the journey, learn from your experiences, and adapt as you grow. Your brand will evolve with you, and that’s perfectly natural.

As you prepare to launch your coaching business, building a personal brand is a strategic move that will set you up for success. Define your niche, craft your unique value proposition, embrace social media, create valuable content, and, above all, build meaningful relationships with your future clients. By understanding their needs and consistently delivering value, you’ll pave the way for a thriving coaching career.

So, go out there, be authentic, and make a positive impact on the lives of those you’re destined to coach. Your personal brand will be your guiding star on this exciting journey.

All my best and more,


For more tips, join my community and receive my free guide to starting your own coaching business and new content as it rolls out.

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